Amazon.com, Inc. (AMZN) – Buy

I added to my position in Amazon.com, Inc. (AMZN) for the 4th time this year today at $1789.71. It is now our largest position at this time.

Most of the same reasons for my previous purchases still stand. Based on our own sales of Wondermugs and other products on Amazon.com over the holiday season which were significantly better than last year, I expect the next report to be better than they expected. Of course there are risks to this such as Amazon’s increased re-investment in services, which I’m fine with if it makes the business stronger in the long run.

I also believe that their revenue/profits from advertising will be good as we spent a lot ourselves on ads, much more than last year. Amazon added more ad options I believe and they started providing more options in the backend and transparency more like Google Ads provides which should help increase budgets from advertisers like myself.

If the price continues to stay at this price or drops further I may add more to my position.

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